Mass media refers to an array of communication technologies and outlets—including but not limited to television, radio, print and digital media—which are used to inform and influence public opinion, shape public discourse, and distribute information. Mass media is a powerful tool that has the potential to both shape and reflect cultural values, and the power of mass media to shape the public's consciousness should never be underestimated.
See also: social media, deep code, feedback loop, collective intelligence, possibility space
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